DESIGN-LED, SEXY, ICONIC, MODERN . The Aftershock London philosophy centres on creating and producing directional, design-led womenswear and accessories. Founded over 20 years ago, Aftershock is firmly established in the fashion market as an aspirational brand delivering the concept of "affordable glamour" and "affordable luxury" to its customers. Aftershock currently has over 150 stores and concessions around the world. Aftershock was one of the youngest and most dynamic British brands to receive an award by Her Majesty, Queen Elizabeth II of Great Britain for excellence in bringing British fashion to countries outside the United Kingdom. The brand continues to dynamically grow via its own stores, successful franchise programme and quality department stores both nationally and internationally.