"We are committed to producing superior quality products, best in class process training, and solution-driven product development and innovation. With respect to our customers and environment, we are dedicated to these values…period. The Beginning: Auto Wax Company, Inc. (AWC) was founded in August 1960 by Paul D. Miller and a partner named Jolley Byrd. They distributed reconditioning chemicals, which Paul had been making in his garage since the mid 50’s, to customers throughout Texas. Paul’s Auto Magic, a carpet cleaner, was their first product. The success generated by this entrepreneurial sales force of two in the Dallas market enabled them to begin targeting markets outside of their home base. Beginning in 1966, distributors throughout Texas, Oklahoma and five adjoining states began selling the now trademarked line of Auto Magic® reconditioning products to professional clientele. Father and Son: In 1975 Paul’s son, David Miller, joined the company after graduating from Southern Methodist University. Like his father, David brought both entrepreneurial skills and an acute business sense with him, which enabled him to direct and lead the company’s rapid sales growth during the 1970’s and early 80’s. David developed a national sales force and made a commitment to quality by installing Auto Wax Company’s first chemical lab. By 1990, Auto Wax had evolved into an international competitor with distribution throughout the Americas, Europe, the Middle East and Asia. More AWC Expansions: In 1994, AWC expanded its marketing efforts with the introduction of a line of products formulated for the body shop environment, Body Magic®. Also that year, AWC launched its retail program with Clay Magic®. Truly an innovator, Clay Magic® has revolutionized the reconditioning world with it's vehicle preparation clay bar. In 2006 AWC was acquired by Illinois Tool Works Inc. (ITW) and is part of ITW's Finishing Group. Illinois Tool Works Inc. (NYSE:ITW) designs and produces an array of highly engineered fasteners and components, equipment, consumable systems, and specialty products for customers around the world. A Fortune 200 diversified manufacturing company with more than 90 years of history, ITW's 700 decentralized business units in 48 countries employ nearly 50,000 men and women who are focused on creating value-added products and innovative customer solutions. Quality Reconditioning Products: AWC manufactures and distributes over 100 signature reconditioning products under the Auto Magic® trademark. AWC products are recommended for their high level of consistent quality, user friendliness, and environmentally safe formulations. Automotive manufacturers such as Ford, Toyota and Isuzu have embraced AWC’s reconditioning standards into their own certified used vehicle programs. To ensure our products are keeping up with the changes in the industry, we continually visit with our consumers to identify new products and techniques to solve new-world problems. AWC accepts the challenge to continue to develop innovative products and solutions to serve the ever-changing automotive aftermarket. As vehicle paints, fabrics, plastics, and other surfaces evolve, so do our products. With 9 active patents and 2 patents pending, AWC will continue to drive growth through innovative products and strategic marketing.
1470 FB users likes Auto Magic, set it to 57 position in Likes Rating for Dallas, Texas in Company category
We are currently revising the Six Stages of Reconditioning - the industry standard for detailing. It will include a Good-Better-Best recommendation, to help you guide your detail customers to the quality detail they prefer. Check back next week for more info!
Are you VOC compliant?
Gas prices in the local area dropped to $1.99/gallon. Are the lower gas prices helping your business?
Any Instagram users out there? If so, please #AutoMagicinmyshop and we will post pictures of you using our products to our facebook page.
Where do you get information on new products for detailing? What is the best way for us to give you new product information?
What do you think affects your business the most? Weather Gas Prices New Car Sales Used Car Sales Something else - what? I don't know
How has this crazy Polar Vortex affected your business over the last few weeks?
Fun times at the Good Guys show in Columbus, Ohio
In July, we will be at the Good Guys in Columbus. Hope to see you there!