Bachman Volkswagen at 9652 Bluegrass Pkwy, 40299 Louisville, Kentucky

Description

The history of Bachman Auto Group actually began in 1924 when Elwood Priestley became an Oldsmobile dealer in Madison, WV. He drove his cars up and down the "hollers" of West Virginia showing people the exciting new form of transportation that was sure to change their lives. One of his son-in-laws, Joe Holland, a native of Benton, Kentucky, entered the automobile business in 1952. Joe had played basketball for the University of Kentucky and was a key contributor on their 1948 NCAA Championship team. In 1962, Joe and his wife Betty bought out Rhodes Holland Chevrolet in South Charleston, WV and Joe Holland Chevrolet was established. The third generation of this automobile family began when Joe's and Betty's daughter Teresa worked in the office or on the switchboard of Joe Holland Chevrolet during her tenure at George Washington High School. After graduating with a business degree from the University of Kentucky, she married Steve Bachman. In 1976 Joe Holland offered Steve and Teresa the opportunity to learn the automobile business by working for him in South Charleston, WV. They trained in various capacities throughout the Chevrolet dealership for nine years while saving for a dealership of their own. In April 1985 Joe was informed that there was a large Chevrolet dealership on the market in Louisville, KY. It had been out of business for several months after failing twice under previous management. Steve immediately went to Louisville to assess the possibilities, and by August 1985 Bachman Chevrolet was a reality. Joe Holland was the majority stockholder, Steve Bachman was named Dealer/President, and Teresa was Vice-President, Secretary-Treasurer of the new corporation. Bachman Chevrolet opened its doors on October 7, 1985 with 35 employees and is still going strong 25 years later. In 2000 the Bachman's brought in the addition of Oldsmobile, Subaru and Volkswagen franchises, changing the company name to Bachman Auto Group. Oldsmobile joined the Chevrolet location on Hurstbourne Lane, and Bachman Subaru-Volkswagen operated from their temporary location on Bardstown Road, growing in both sales and customer satisfaction. A brand new Volkswagen marketplace sales and service facility opened at the Hurstbourne Lane location in May, 2002, showcasing the Volkswagen product. About the same time, a unique Subaru facility also opened on the Bachman property. The spring of 2002 brought another exciting change to the Bachman Auto Group family when Steve Bachman was named the exclusive "Hummer" dealer for the Louisville market area. With 5 new car franchises, the Used Car Department has also expanded tremendously to respond to customer demands, offering a large selection of previously owned import and domestic cars and trucks. Currently, Bachman Auto Group has over 225 employees. Year in and year out, each of its brands ranks at the top of Kentucky in overall sales and customer satisfaction rankings. Bachman Chevrolet ranks in the top 50 dealerships in the nation in Corvette sales, and even more impressive, due to its large whosale parts operation, ranks in the top 20 among all General Motors dealers in parts sales. Steve and Teresa Bachman have grown their business based on the Biblical principle: You must treat others the way you would want to be treated. That philosophy covers employees as well as customers. A business depends on its people to be honest with customers, always do the best job possible and when mistakes are made to rectify them as quickly and fairly as possible. The growth of Bachman Chevrolet has proved this to be sound business philosophy.

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Louisville

Bachman Volkswagen

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Local Business category, Louisville