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The Birkman Method, now available on Amazon: http://bit.ly/birkmanbk "Measure More Than The Obvious"
Why The Birkman Method® works better: Our personality test accurately measures productive behaviors, stress behaviors, underlying needs, motivations & organizational orientation. Organizations increasingly rely upon personality assessments to assist them in such processes as hiring and selection, leadership development, team building and conflict resolution. Many assessments accurately profile individuals' customary behaviors, which are often self-evident. However, people have internal needs and motivations that can rarely be seen by others and do not change significantly with age. When internal needs are left unmet over extended periods of time, people move into stress behavior. Stress manifests itself in less effective performance, lower achievement, and ultimately, a less enriching life. The real issues are often manifestations of these unmet needs. Delving Deeper: Through a combination of regression and factor analysis, The Birkman Method® identifies the respondent's everyday interpersonal style (usual behavior), and unlike most other popular assessments, gives unique insights into underlying motivations and needs. Stress behaviors are identified when these needs are not met. Knowing the underlying motivations and the consequences of unmet needs give the coach, consultant, counselor and organizational development professional an effective way to improve workplace performance and reduce conflict. In brief, The Birkman Method® includes the five following major perspectives: 1. Usual Behavior - an individual's effective behavioral style of dealing with relationships and tasks. 2. Underlying Needs - an individual's expectations of how relationships and social situations should be governed in context of the relationship or situation. 3. Stress Behaviors - an individual's ineffective style of dealing with relationships or tasks; behavior observed when underlying needs are not met. 4. Interests - an individual's expressed preference for job titles based on the assumption of equal economic rewards. 5. Organizational Focus - the perspective in which an individual views problems and solutions relating to organizational goals.