www.desotosport.com
Founded in 1990, De Soto Triathlon Company (De Soto Clothing Company, Inc.) has established itself as the most visible brand of apparel at any triathlon around the world. Founded by triathletes, Emilio De Soto and Dan Neyenhuis, the San Diego-based company leverages almost 30 years of experience in international triathlon competition in every product it designs and creates, thereby selling the most innovative products used in this popular endurance sport.
All De Soto garments are MADE IN AMERICA! In 2006, Inside Triathlon Magazine recognized Emilio as one of the top four most influential innovators in the sport, and in 2011 Apparel Magazine chose De Soto as one of the top 40 most innovative apparel companies for our unique on-demand rollout of products.
T1 Wetsuit by De Soto, with its a revolutionary two-piece design, not only keeps you warmer in cold water, but also helps to correct your swimming position, enabling you to swim faster than with any other wetsuit.
De Soto's mission statement is to offer the best product with the best possible service in any market.
We still manufacture all our clothing in Sunny San Diego California in the good ole USA. All our custom apparel is sublimated in our sister factory in Wisconsin, and then assembled here as well. Check with all our competitors, the brands you see in the magazines, and you will see there are very few apparel companies other than De Soto that still manufacture in the USA.
I will be transparent and voluntarily stated that 1% of the product we sell is made in China. That 1% is our wetsuits and related rubber products. In fact there is no longer any triathlon wetsuit company making wetsuits in the USA. We happen to still be the only company that offers stateside warranty and repair service to our wetsuits.
Our rubber comes from Japan and is shipped to China. The reason we get them made in China is not a matter of being competitive. The harsh reality is that I as a business owner cannot too easily put an ad on Monster.com for a wetsuit gluer and blind-stitcher. It is not a profession that many or anyone knows here in the USA. The factory we use does quite a bit for their employees over what is normal in China, though I am sure you can argue it is never enough.
Believe me, I struggle with human rights issues as I am a Cuban refugee (first generation). I came here as a child with my parents to escape the Castro regime of Cuba. We came here with nothing, not one cent in our pockets, with no home to go to, and nobody to help us. Though we left everything behind in Cuba for the freedom found in this country, we have never thought that as exiles we were victims in any way. We never felt we were owed anything, and have never felt sorry for ourselves.
Quite the contrary, we have grown up in this country knowing we have opportunities not found other countries. My family and I have been proud US Citizens since 1969, and I exercised my right to an education, and to start a business here in the USA 21 years ago. No help from anyone but myself believing that I can. I have created a small business that is powered by a great staff of employees who take pride in their work, and enjoy coming to work (unless they are very good actors and just pretend to enjoy it), in a nice environment where in spite of today's economic climate, we all have job security. Nobody has been laid off during this national economic crisis. While the opportunity to manufacture all my product overseas exists, there has never been any temptation on my part do so. My loyalty lies in preserving the manpower, keeping the staff that I have and maintaining here what we are so proud of.
Emilio De Soto II
Founder/Triathlete/President
De Soto Triathlon Company