at 1 Market Street, Sydney, 2000 Australia
Social Media Marketing Consultancy for the Dental Profession
294 FB users likes Dental Media, set it to 9 position in Likes Rating for Sydney, Australia in Consulting/business services category
Many of our clients have been asking what are the most important SEO things they need to be concentrating on in 2015. The answer is summed up in two things, Domain Authority (DA) and on-page optimisation of their website. DA is emerging as one of the major measurements Google is using to rank websites now. The DA rating is gained by a website when higher DA sites pass on their DA and Trust flow via back links to your site. Links from poor quality and unrelated sites with low DA are damaging to this ranking. Attention to on-page optimisation is now even more essential than ever. Ensuring a great user experience of the very highest level via providing comprehensive unique content, full of imagery and ease of navigation are the bare minimum requirement now. Ensuring that compliance pages are comprehensive and fully cover matters such as Privacy, Legal and Contact details is also extremely important now. If you would like the team at Dental Media to look at your website to see how it measures up or would like to talk to one of our SEO experts then please don't hesitate to contact us by using one of the methods on our website http://www.dentalmedia.com.au
24th May 2014 We note some thoughts on Reputation Management of Dental Practices after a recent client workshop on the subject. Most dental practice owners find the time to compare weekly revenue figures, but many do not think to check one of the biggest impacts on their numbers—what their customers are saying about them on review sites. Negative reviews about your practice posted on the numerous web locations like directory listings can have a devastating impact on any business. Information spreads like wildfire online, so reputation management should be treated with extreme importance. Obviously the prudent thing is to communicate with the person concerned and have their issues resolved fast and the review removed. In the real world this is not always possible. However, negative reviews can be turned into positives. Here are five ways to do this: 1/ Many potential clients looking at review sites look skeptically at a list of all positive reviews. This can look fake or like censorship. Studies have shown that having a balance of both positive and differing review ratings adds credibility in the eyes of the reader. 2/ A professional response will reflect the integrity of the practice. People know mistakes are made but look to see the sincerity of the business owner putting things right. 4/ It can identify issues in your business that may not have otherwise been highlighted. This can be acknowledging the response and offering sincere appreciation to the reviewer for making you aware of it. It gives you the opportunity to advise that the issue is now fixed and to offer a significant discount incentive to those reading it to come, check the improvements for themselves and see that customer feedback is important in improving the customer experience. 3/ It gives the business owner the chance to publicly turn an aggrieved patient around to become a long-term advocate. This is a more positive alternative than them telling their circles of friends offline of the bad experience. 5/ Search engine optimization rankings are made by analysis of numerous factors and one is social interaction. The negative posting is actually positive for this rating. Google would actually like it more if you can turn the situation around with even more social interaction, especially by others. Great customer service skills in managing patient disappointments is the hallmark of a great practice. This extends to regular reputation management reviews and having a practice policy that is just as thorough as analysing revenue figures. You can learn more about this and other social media related matters by talking to the team at Dental Media http://www.dentalmedia.com.au or phone +61 452633970.
11th March 2014 Media Release : Social Media Compliance Laws Could Mean Big Headache For Small Business Owners Social media marketing consultant and international speaker Tony Adams warns business owners and professionals of the compliance risks in doing marketing via social media. The surge of businesses advertising on YouTube and Facebook means that companies must pay closer attention than ever to the content being posted, both on their company pages and by their employees. He applauds The Australian Health Practitioner Regulation Agency (AHPRA) for being proactive in their latest social media policy release to its members. In it they warn health professionals to be mindful of the code of conduct requirements and patient confidentiality, even when communicating on their own personal social media pages. Other professional bodies are taking a wait-and-see approach, which could be at their peril. This lack of strong direction on social media policy is also reflected in the dangerous practice of many businesses handing the responsibility of the company’s exposure on social media to the Y generation staff member who shows the most interest in doing this. This practice can have disastrous consequences for some, as they inadvertently breach industry codes of conduct or business insurance requirements in what appears to the overzealous staff member as a harmless tweet or Facebook post. Tony also advises his clients to be extremely mindful of ensuring that their social media policy relating to posts shared by employees in the course of their work is communicated to all staff and covered in employment contracts. Many businesses have gone to great lengths to cover inappropriate material shared via email but have no written policy on social media. Defamation cases involving social media sites have increased markedly around the globe in recent times. Tony cites this trend as confirmation of the real concern that professionals and business owners need to have to ensure the accuracy of the content they post. Tony is experiencing a sharp increase in enquiries from business owners who are grappling with the importance of embracing this new form of advertising and are now mindful that expert oversight and compliance testing is required. If you would like to discuss this more with Tony or have him address your next conference on "The spectacular rise and fall of businesses through social media marketing," visit Tony's website www.tonyadams.com or email him on email@example.com. End Press Release By Tony Adams (Founder of Dental Media)
Welcome to Dental Media .... a media and social media marketing resource page for the dental profession.