Direct-Booking-Experts.com

at , Cologne , 50670 Germany

1. Consulting/Business Services

More direct bookings by turning hotel-website visits into bookings - Proven and tested empirical methods from the ecommerce sector -

Description

We are conversion rate experts with years of experience in optimizing ecommerce websites. In plain language: We convert website visitors into buyers, website traffic into profit. Our scientific methods are based on sound knowledge in the fields of user psychology, usability, website analytics as well as fast and effective website testing (split-testing). We increased conversion rates of renowned companies in ecommerce, financial services, tourism, coaching and dating significantly and thus helped them gain remarkable competitive advantages and higher returns on investment in all marketing channels. A while ago we received a request from the hotel sector. The task: Increase the percentage of direct bookings through the hotel website by on-site optimization. Doing some research, we found two major insights: ✓ Hotel websites, even those of big international chains, are lacking even the very basics regarding persuasion architecture, user psychology, usability etc. Things that are more or less common in the ecommerce sector. Therefore they are burning traffic and losing direct bookings on a large scale every single day. ✓ On the other hand user and booking behavior in the hotel sector shows some striking differences to the typical ecommerce user behavior. These anomalies cannot be covered by the classical ecommerce optimization armory only, but also require special methods. The fact that most users find a specific hotel through a booking platform, then visit the hotel website, but return to the booking platform for the actual booking, is such an anomaly. From the perspective of the user there is a bunch of good reasons for behaving in such ways. And of course the contractual terms and conditions oft he booking platforms do narrow down the leeway of the hotels. Nonetheless these reasons can be at least diluted significantly and effective incentives for direct bookings can be created. In doing so we actually animate a higher percentage of visitors to book directly through the hotel website. Hence we decided to develve into this complex of problems and founded direct-booking-experts.com, an expert network specializing in hotel website optimization. We make hotel websites convert better and gain more direct bookings. No more, no less. For this purpose we avail ourselves solely of scientific methods from the fields of user psychology, sales psychology, usability, web analytics and website testing. What we are doing is proved and tested and our results are measurable: More direct bookings through your own hotel website. Get in touch with us, so far it payed off for all of our clients.

Company Rating

82 FB users likes Direct-Booking-Experts.com, set it to 38 position in Likes Rating for Cologne, Germany in Computers & Technology category

Summary

Direct-Booking-Experts.com is Cologne based place and this enity listed in Consulting/Business Services category. 50670 . Contact phone number of Direct-Booking-Experts.com: +49 (0)221 204 687 05