at , Washington, District of Columbia, 20045 United States
Ed Barks gives life to the business and professional goals of business and association executives by sharpening their communications edge when they communicate in any public forum.
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The new edition of “A Buyer’s Guide to Communications Training Consultants” (http://www.barkscomm.com/a-buyers-guide-to-communications-training-consultants) is here. The updated publication is designed to aid executives in search of communications training services for their businesses. The new edition expands the list of questions to ask prospective advisors, so be sure to check out the appendix for that handy resource. It’s important to keep resources like this current. Keeping pace with changes in the communications landscape—whether involving media relations, public speaking, or public policy outreach—is vital for your organizational and career success. Leave a comment and let me know what you think of the update. How can the next edition be improved? What questions would you add to the list?
You must know how to communicate when a crisis arises. How you respond initially will make all the difference when you are seeking financial and legal advice to overcome or avert the crisis. While there is no single consensus decision on what the term “reputational risk” means, most attempts point in the same direction. Marsh LLC and Oliver Wyman define it as follows: “Everything an organization does or says creates an indelible impression in the minds of its key stakeholders—senior management, employees, customers, local communities, investors, and so on. The sum total of all these interactions represents your reputation.” (Reputation Risk: A Rising C-Suite Imperative, 2014, Oliver Wyman). ____________________________________________________ “It takes 20 years to build a reputation, and five minutes to ruin it.” — Warren Buffet ____________________________________________________ Here’s how the Federal Reserve System’s Commercial Bank Examination Manual defines it: “The potential that negative publicity regarding an institution’s business practices, whether true or not, will cause a decline in the customer base, costly litigation or revenue reductions.” When your organization’s reputation gets dinged, you need to know how to respond. This paper will empower you with step-by-step procedures and resources to help you counter a variety of risk scenarios. Firefighters, hospital workers, pilots, and police officers all train rigorously for potential crises. Corporate executives musts, too. Workers from the C-level suites to the tiniest cubicles need to be vested in your company’s reputation. Your top brass, communications staff, lawyers, and issue experts have a responsibility—financial and ethical—to communicate effectively when catastrophe strikes. The situation may be foreseen or unforeseen, natural or human-made, relatively mild or thoroughly earth-shattering. One thing to bear in mind: Your voyage to a sparkling reputation can be a Christopher Columbus-like expedition, demanding years of yeoman’s work and much uncertainty along the way. Like our moms told us, patience is a virtue. What have your experiences taught you about the need to prepare for the inevitable dings to your hard-earned reputation?