Back in 1929, the first El Sol cigar was made by Guy Saitta. His shop was originally on 7th Avenue in the Ybor section of Tampa. Little did Guy or his wife Mary realize when they opened their chinchale that one day their cigar business would be carried on for a time by their son Tony, and now by their grandson Bob (present 3rd generation owner) and close friend of the family, Jim Marsh.
Guy and Mary, both master cigar makers, worked very hard doing what they liked to do and doing what they did best. Neither of them got past the 6th grade, but they were literate and spoke excellent English. They were also fluent in Cuban-Spanish and Tampa-Sicilian. Guy was born in Baton Rouge, Louisiana in 1904, Mary was Tampa-born in 1907.
Today, El Sol has small, tidy cigar factories in Tampa, Honduras, Nicaragua, and the Dominican Republic. The ledger books have been replaced by computers. The packages to be shipped are no longer tied with white cord. Credit card transactions a mainstay. So many changes, yet the product, the cigars have hardly changed at all. The basic concepts and the business philosophy initiated by Guy and Mary are still very much alive.