I believe that all business owners should stop using interruption marketing (advertising, telesales, eshots etc) and should do Engagement Marketing instead
Engagement marketing is adding value to your customers and prospects by delivering sublime experiences so that they know, like and trust you enough to buy from you and recommend you to others. On this page I will show-case some great examples of engagement marketing in the hope that you will gain inspiration for your own business! I will also inform you of when there is new (free!) training published on my website and I will let you know about events that I will be attending. Tell me if you are attending too!
80 FB users likes Engagement Marketing UK, set it to 4 position in Likes Rating for Exeter, Devon in Consulting/business services category
If you are still interrupting your customers with telesales calls, direct mail that is not bespoke, emails that are not personalised - and by personalised I don't mean just adding their first name in the first line ;), and expensive advertising (that probably just gets ignored), this 2 minute video is essential viewing! It might be the most valuable 2 minutes of your day for a long time! http://engagementmarketinguk.com/emktg/1a
One vocal and loyal advocate of your business is worth more than hundreds of expensive advertisements!
Today, I was reading the book 'Relationology' by Matt Bird. He tells a lovely story about how he was in a restaurant that he had been regularly going to for the last 12 years or so. He was served by a waiter who was new to the restaurant had never met Matt before, and yet the waiter still referred to him by his name, Mr Bird. Matt was surprised and asked the waiter how he new his name. The waiter explained that on the wall of the kitchen there were photos of all the most frequent customers and new staff members were instructed to memorise all the names! It is these types of little touches that can tip an experience in to the 'sublime' category!
I want to use this Facebook page to show-case some great examples of Engagement Marketing. I hope you find them interesting and inspirational! Do you have any examples that you can post on this page?