at 579 Donofrio Dr Ste 104, Madison, 53719 United States
Sustainable. Fairly made. Forever in fashion.
Americans are buying five times more apparel than we did in 1980 – a staggering 80 billion new items every year. Even more eye-opening: after a few wearings, many of these pieces head straight to a landfill – to the tune of 82 pounds of textiles annually for every man, woman and child in the country. Staggeringly brutal to the planet. But – happily – a growing number of people are turning away from “fast fashion” to the philosophy of “quality over quantity” and the sort of clothing we offer here at Fair Indigo. Help us be a part of the solution for better and fairly made products that are forever in fashion. WE'RE ALL IN THIS TOGETHER When fashion is done well, we all prosper. Informed people like you, farmers, herders, garment workers, and the earth we all share. We believe in BUYING LOCAL as a first choice. When that's not an option, we believe in choosing FAIR TRADE as often as possible. Fair Trade means that workers who make our clothing are PAID FAIRLY, treated with DIGNITY AND RESPECT, and afforded the means to a healthy, HAPPY LIFE. We believe FAIR TRADE CLOTHING should not only be ethically made, but also thoughtfully designed, beautifully constructed, and fairly priced. We choose ORGANIC COTTON, EARTH-FRIENDLY FABRICS, and RECYCLED MATERIALS whenever possible. In a world drowning in disposable clothing, we believe SUSTAINABLE FASHION starts with QUALITY fabrics and construction that endures for years. We believe HEALTHY VALUES flourish when we invest in a wardrobe that leans heavily on timeless BETTER BASICS - an alternative to 'fast fashion' fads. We believe a SUSTAINABLE BUSINESS is built upon a foundation of TRUST and lasting RELATIONSHIPS. With our suppliers and with our customers. And we firmly believe that all of us can CHANGE THE WORLD. Just by changing our clothes.
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