at Old Church House, 178A Batley Road, Wakefield, WF2 0AJ United Kingdom
Gary Sunderland - The Hair Wizard International NAHA judge as well as being a 2 time finalist of the British Hairdressing awards. www.garysunderland.co.uk
- Owner of Gary Sunderland Hairdressing and Training Academy in Alverthorpe, Wakefield. - Innovator of creative professional appliances and products for professional hairdressers. - Two time British Hairdressing Awards finalist - Judge of the prestigious North American Hairdressing Awards - Former member of L'Oreal's portfolio of artistic hairdressers - L'Oreal Colour Trophy regional finalist - Worked with Wella both nationally and internationally teaching and demonstrating creative hairdressing techniques. - Worked as an SDA (Sebastian Design Artist and Educator) in the USA where he became known as the blading wizard.
510 FB users likes Gary Sunderland, set it to 27 position in Likes Rating for Wakefield in Spas/beauty/personal care category
Well its Tuesday and the weeks full on. Talking retail is an important role within a salon enviroment yet the sales as a percentage of turnover or clients is a hard balancing act. Typically 5-10% of sales revenue against services tends to be the norm within our industry. Some do more but some do far less. The vital point here is the client and not the sales pitch or individual. Most hairstylists see themselves as Artists, which is true this is what we are, and finding the time to sell product, talk about product, recommend product isnt typically in the nature. Well sales are not about selling, its about a system that removes the sales process. Its a system that when structured within a salon ,see's sales incease to between 25-35% of salon service revenue. This impacts on the owner the team and all the individuals that thought they could not sell, feel embarrased to sell or talk about price. How many of us have had a client turn up to reception after a service in the salon, wants to buy product then you can see they are physically embarrased over the cost or the amount. This results in either. No sale at all, reduced sales due to client not being able to afford what is in front of her/him even worse the client feeling embarrased about the situation feeling compelled to buy!!!! Dont let this happen. Put the plan and procedures in place that maximise client convertion into sales. its easy and the whole team benefits both commecially and through I CAN DO THIS attitude without actually doing it. Want to know more? Let me have your thoughts also
Congratulation to Emma Jane. who won the Hair wizard Secret Ptions Prizes and the fantastic Gammapui Relax hair dryer through our twitter compertition
A few friends and I have been discussing hair science and especially natural ingredients and their positive effects on hair as well as some synthetic ones. The natural world is full of some wonderous plants and ingredients that have a positive effect on hair care. Did you know that Wheat Proteins preparations are rich in unsaturated fally acids.Products with these natural ingredients in make hair shinier and easier to manage while they also strengthen damaged hair. This is one of the special ingredients within the Secret Potions range!
I just cannot wait to start teaching the youth of today and the future. Lyuba from Kensington and Chelsea college> watch out this is what you and other young tallent will be getting involved in. Hair wizard teaches magic!!! Secrets are to be shared, not kept to ones self!!! especially in education/youth.
And we're open! My first day in the salon is here! 01924 369008 is the number for appointments. Hopefully this is the start of something big for Hairdressing in Wakefield!
9am tomorrow, Gary Sunderland Hairdressing and Training Academy officially opens it's doors for the first time! We have some great special offers on to celebrate the launch, call 01924 369008 to arrange an appointment. I'm looking forward to the weeks ahead and i'm particularly excited for the education academy launch in the 1st quarter of 2015!
OMG it has been and still in hectic. On the 1st December I open a hair salon in an old church in Wakefield with and education academy. The salon will be the first project finished with the education academey to follow in first quarter 2015. Exciting!!!
Apologies for being quite on the social media front lately, I've been very busy working on my latest project. Will reveal all soon!!
Congratulations to. Michael Mulhern, Emma Wilde,and Susan Bates on winning the Combo Prize of the Fibre and Serum. You can now start to play with the products. A quick tip for you all. The more Serum you combine in your hands with the Fibre the expansive Light and stronger the hold becomes. It can change from a soft fibre to a strong Shaping putty. Have fun.
Heading off to Sardinia to work with the fantastic team at Gamma Più for the weekend. I'll be back on Monday and i'll show you snaps of the amazing creative styles we've created!! Ciao for now.
I'm now on Instagram! A lot of my past, present and future hair creations will be featured. Follow me: the_hair_wizard
a client asked a very interesting question yesterday. I would like everyone to give their feed back if possible. " gary what would you says makes a great hairdresser and how does a customer know that they have received a great hair cut, colour of service". " should you judge by the price of the salon services as it is really difficult to know where to go and who to go to" My answer. Price is never the determinable factor of skill of the craft of hairdressing. there are many fantastic hairdressers charging lower prices and well as many charging high prices. Price is not the determinable factor of ensuring you receive a great hair cut. A recommendation and a friends hair result ( testimonial) is a very good sign. We are blessed with two eyes two ears and one mouth. A great hairdresser should start with the client consultation. Look and listen carefully to the clients needs. It is really important here to also consider the clients lifestyle as well as desired hair cut to ensure this is manageable within the lifestyle they live. From this point then it is all down to the skill and ability of the stylist. Complacency i feel is one of the major factors in client satisfaction and there is a NEED for regular training and constant updating of skills. Many great companies do this in house and some do not have the opportunity or skills individually to further educate their teams. Education from the major brands is more often the only option open to the industry and yet not everyone can either access this or afford the costs associated with it. Much of the time this education tends to be product lead rather than personal development focused. The skills gap in many sectors is getting larger and in our industry it is a very apparent that this is a factor for many professionals. Passing on knowledge and education needs far more than being a great hairdresser. The educator needs to be a great hairdresser, but also needs to be able to present the information in the correct way and provide constructive assistance and advice to provide a positive learning experience and development of the individual There is absolutely NO DOUBT in my experience that there will ALWAYS be a varying degree of ability irrespective of the training and education provided to satisfy clients needs. I also feel it is also true that not everyone that wants to be a hairdresser will achieve becoming a great hairdresser as in every profession there are some that do not make it. The sooner the industry takes this on board the better for the industry and the individuals within it and the new professionals wishing to develop their career. I am a huge believer that you will ONLY EVER become as good as your teachers which is why I have personally spent years working with others. ( you never personally know everything). So back to answers my clients question!!!!! What does everyone think!!!