Go Figure Go! Go Figure has been meeting the needs of average and plus-size women seeking a more healthy and active lifestyle since 2002. Go Figure has been meeting the needs of average and plus-size women seeking a more healthy and active lifestyle since 2002. Go Figure was started by founder, Kim Ellis-Durity, as a result of her frustration trying to find fitness wear to support her active lifestyle. Kim was a healthy and fit certified fitness trainer and instructor, but at 5’ 9,” couldn’t find attractive and comfortable designs from any leading brands. Knowing she wasn’t alone, Kim combined her business background with solid market research to meet the needs of this under-represented group. Like her clients, Kim understands the competing demands women manage, while wanting to feel comfortable and look great at the same time. Go Figure began six years ago in a kitchen with only three items, and has since evolved into an exclusive line of more than 60 garments worn by thousands of women all across North America.
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