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General Info

Heart of the City Farmers' Market is a farmer-operated non-profit farmers market located in San Francisco's United Nations Plaza on Sundays, Wednesdays, and Fridays. It was created thirty years ago to bring high-quality and reasonably priced produce from small local farms to the heart of the San Francisco's urban low-income communities, as well as to support and sustain California's small-scale family growers. We are an independent non-profit that is run by its farmers, many of whom have been here since the market first opened. Our mission is to bring healthy food and nutrition education outreach to a "food desert" that lacks a grocery store. Over 80% of food stamps used at San Francisco farmers markets are used here. To keep stall fees low so prices stay affordable, our market operates on a shoestring budget and we are fondly known as "The People's Market" for our diversity and small, grassroots organization structure that feels more like a family than a business. Since the market's first day in 1981, we've been committed to helping to create a healthy Heart of the City. We conduct nutrition education outreach workshops and market tours with local schools, after-school programs, and supportive housing communities, partner with local community health organizations to make health resources available at the market, and our farmers donate more than 1,200 pounds of produce each market day for free distribution to the neighborhood's poorest residents.