at 4410 West Crest Ave, Suite B, Tampa, 33614 United States

Royale was formed with a mission to bring a professional salon quality hair straightener to the U.S. health and beauty market. Royale rapidly gained its reputation in the salon, fashion and hair styling industries, for quality, innovation, design.

4410 West Crest Ave, Suite B
Tampa , FL 33614
United States
Contact Phone
P: (800) 965-0302


We stand behind our products, if you have any problems with your hair straightener within 5 years, we will replace it with a new model of equal or greater value.


Price category
$$$$ (50+)

Company Rating

12 Facebook users were in RoyaleUSA. It's a 13 position in Popularity Rating for companies in Health/beauty category in Tampa, Florida

10941 FB users likes RoyaleUSA, set it to 1 position in Likes Rating for Tampa, Florida in Health/beauty category

Did you know: Keratin is a common word when discussing hair care, hair products, and hair treatments. Keratin is a protein, and part of what makes up hair. Getting a Keratin treatment at a salon is generally meant to help straighten curly hair, but there are also Keratin treatments to heal damaged hair. A Keratin treatment also decreases hair’s sensitivity to humidity, so you don’t have to worry about frizz. The procedure takes around 90 minutes, but the exact time depends on how long your hair is. Your stylist will apply the product, and use a flat iron to seal it. This straightening treatment is also called Brazilian Blowout, or Brazilian hair straightening. A keratin treatment strengthens the hair shaft, helping the hair stay healthy and resilient. It can also shorten your blow-dry time with 40 to 60 percent. If you’re also using an efficient Royale tourmaline hair dryer, this means a significantly cut overall drying time. This in turn means more time to do other things, and less stress on your hair! After you get the treatment, you should wait three to four days before washing your hair, and when you start washing again, using a sodium-sulfate free shampoo helps you get the most out of your new keratin. The results of a keratin treatment generally last ten to twelve weeks. Naturally, all flat irons from Royale USA work great with keratin.

Published on 2015-01-15 14:05:00 GMT

If you have problems with oily scalp and hair, it can seem a problem impossible to solve. Washing the hair is the logical thing to do to get rid of the oil and look fresh, but washing it often makes the problem worse. What happens is, you wake up with a greasy scalp and hair, and you wash your hair to remove the grease. In doing so, you remove the grease - which was the point of washing - and your body feels that you've stripped your scalp of its natural sebum. The body responds by producing more sebum to replace the oil it lost. Some people's bodies respond so strongly that the hair can be oily again after just a few hours. The logical thing to do is using stronger shampoo to dry out the scalp even more, and this makes the body respond with even stronger sebum production. How do you break this vicious cycle? The answer is simple, but not the one most want to hear: stop washing your hair. Start slowly. Take a day a week and skip the shampoo. This can be hard if you have a lot of sebum. Try using dry shampoo, or keep you hair in an updo if it's long enough. After a few weeks, try to skip washing two days a week. The goal is to be able to go 2-3 days between shampooing to get the oil production under control. It will take a while to get there, months, so don't lose hope when it doesn't work at once. While you're doing this, dry shampoo is your best friend. Dry shampoo is designed to soak up the oil and make your hair look good without initiating another burst of sebum production. You might also want to take a look at the shampoo and conditioner you're using. Many with oily hair choose a strong shampoo and skip conditioner completely, because the object of washing is getting rid of the oil. Look for a shampoo and conditioner that will help you balance the sebum production, like a light-weight moisturizing shampoo and conditioner. These products can clean your hair while replenishing and balancing the moisture on your scalp, so your body doesn't enter panic mode and overproduce sebum. When you wash your hair, make sure you rinse all the shampoo out. Rinse for at least 30 seconds. Many who believe they have greasy hair are actually just bad at rinsing out their shampoo and conditioner. Rinse with cool water before getting out of the shower. Touch your hair as little as possible. The more you touch, brush, and style your hair, the more oil you'll produce. If you don't like dry shampoo, persons with light hair can try sprinkling on and brushing through some baby powder, Persons with dark hair can get great results from sprinkling on and brushing out cocoa powder.

Published on 2015-01-13 15:05:00 GMT

The growth rate of hair will vary between individuals, but the average person grows hair at around half an inch per month. This means that the hair you grow out now - during the winter months - will be with your for quite a while. If your give some extra TLC to your hair now - both the hair you already have and the strands that are growing - you will reap the rewards for many months to come. Winter is harsh on the hair, because cool air is dryer than warm air. Indoor heating also makes the air dryer. In addition to this you have harsh winter winds, UV rays, hats in rough materials, and an added risk of hair breaking. Everyone's hair is different, but here are some tips to keep your hair looking fabulous. * Try to add some times between shampoos to adjust for the dry winter conditions. If you normally wash your hair every day, try every second day. If you normally wash your hair once or twice a week, try to sneak in an extra day without shampoo. If your hair looks oily, use some dry shampoo to perk it up. * Use conditioner - on all of the hair. Many are worried that conditioner will weigh their hair down, but if that happens odds are you're either using a conditioner not suitable for your hair type, or you're not rinsing it out properly. Many get great results through skipping the shampoo and just conditioning. * Use high quality styling tools - they're gentler on your hair and gets the job done faster. * Avoid brushing your hair when it's wet, and be careful when you dry it. Wet hair breaks much easier than dry hair. * Avoid going outside with wet hair - the cold temperatures makes it prone to breaking. * Try deep conditioning treatments, or rub a dab of Argan Oil onto your locks to keep them in shape.

Published on 2015-01-12 14:05:00 GMT

Hair color tip: Adjust your makeup when you change hair color. If you just go a little darker or lighter you probably won't have to change your makeup, because your skin tone is still the same. If you go much lighter you might want to switch to cooler shade. Try light pinks on your cheeks, purples on your eyes, and a light lipstick. If you go dark, try rose and berry colors. If you go red, caramel colors on lips and eyes usually look fabulous.

Published on 2014-12-29 14:05:00 GMT

Five common winter hair problems - and ideas on how to fix them: The cool and dry air wrecks havoc on the hair, and the damage done in winter can last all through next summer. Taking care of it now serves a double purpose; you will get more manageable hair now, and have healthy hair when summer comes back. Here are five common winter hair problems, and how to solve them: 1. Dry hair Cold outside air combined with dry heated air indoors will dry out both your hair and your skin. Use a deep conditioning treatment regularly, and consider using pure Argan Oil or products with Argan Oil to keep your hair in best shape possible. If you have very dry air you might also want to invest in a humidifier to add moisture back to the indoor air. 2. Breakage This problem is related to the dry air and dry hair - parched hair is more likely to break than well moisturized and nourished hair. Take extra care when blowdrying your hair in winter. Don't put the muzzle again the hair, and keep moving the dryer. Use a heat protectant before you blow dry or use other styling tools - a dab of Argan Oil can work wonders. 3. Frizz and Flyaways Use a good serum to smooth frizz and flyaways. If you're out of serum, run a dryer sheet over your hair to get rid of static electricity. 4. Split ends The dryer your hair is, the more split ends you'll get. And, once your hair starts to split it's not likely to stop. Use a good serum or Argan Oil on the tips of your hair too keep them healthy, and make sure to get regular trims to get rid of damage. 5. Faded haircolor A richer and deeper hair color will flatter your pale winter face. You can add a glaze or tint to refresh your hair color.

Published on 2014-12-24 15:05:01 GMT

It might not be true that blondes have more fun, but natural blondes have more hair than brunettes. The average blonde has around 140,000 strands while the average brunette has around 108,000.

Published on 2014-08-28 00:05:00 GMT

Hair care tip: Use hairspray after styling, not before. Hairspray contains alcohols that heat and burn when you spray your hair before using a flat iron or curling iron. Dry hair is not supposed to sizzle! Leave the hairspray alone until your done to prevent burning your strands. It is a good idea to use a heat-protection spray, but that's different from regular hair spray.

Published on 2014-08-26 00:05:01 GMT

Did you know that you can use a flat iron to curl your hair? Place a section of hair between the ceramic plates and twist the straightener 180 degrees. The slower you pull the straightener, the smaller curls you get. The faster you pull the straightener, the larger curls you’ll get.

Published on 2014-06-22 00:25:07 GMT

What do you like best about the Royale products?

Published on 2014-06-17 16:59:14 GMT

Today is Friday The 13th and a Full Moon! This will be the only event like this until the year 2049. HOWEVER between now and then you will have a scary amount of chances to win a #Royale Straightener. It's time to announce the Winners For The Tattoo Straightener: 1. Kristen Blais who "Loves this product" 2. Sam Trabold who has a very cute profile pic :) AND a 3rd unannounced winner 3. Liz Kromminga who wants to "Straighten her husband's VERY long beard with it"

Published on 2014-06-13 19:29:50 GMT

We have had absolutely no luck announcing winners..... So now we're doing something fun! Everyone who wants to win a tattoo Straightener like and comment below and we will pick 2 of you on Wednesday !

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