The Story of Stuff Project

The Story of Stuff Project

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We have a problem with Stuff: we have too much of it, too much of it is toxic and we don’t share it very well. But that’s not the way things have to be. That’s the challenge our founder Annie Leonard unpacked in her groundbreaking 2007 online documentary, The Story of Stuff, which unleashed a torrent of pent-up demand for honest conversation about our consumption-crazed culture. In the eight years since we released that first film, our nine award-winning animated movies have garnered more than 50 million online views around the world and encouraged viewers to support hundreds of environmental projects and campaigns with their time, energy and money. Today, our San Francisco Bay Area-based team inspires and encourages the civic engagement of the more than one million members of our global Community. We invite you to be inspired by and share our movies, participate in our study programs, and take part in campaigns on the environmental and social issues you care about. The Story of Stuff Project is: ◦ Community-Minded Our global, online Community of over 1 million Changemakers includes parents, community leaders, teachers and students, people of faith, entrepreneurs, scientists and others interested in creating a more healthy and just world. The interests and needs of our Community members deeply informs our work, and your passion and support enable our small team to have an outsized impact. ◦ Solutions-Focused We know all about the problems -- from climate change to income inequality to political corruption. Our movies and other media focus instead on the big, exciting innovations driving the environmental and social change we need, as well as the little things individuals and communities can do to make a difference. We call it ‘Growing Solutions’. ◦ Action-Oriented We believe that dramatically increasing civic participation -- not just refining our consumer choices -- is the key to unlocking the profound challenges we face. Our four-week Citizen Muscle Boot Camp program equips participants with the basic skills they need to organize and lead a local project. And our campaigns provide diverse, engaging opportunities for our Community members to get involved, from the global level down to where they live and work. We are a non-profit organization changing the take-make-waste economy, fighting to keep drinking water public and free, and finding solutions to end plastic pollution at the source. We create high-quality educational content to spread awareness about environmental and social issues as well as resources and programs to empower individuals to take action in their community.

Company Rating

519242 FB users likes The Story of Stuff Project, set it to 2 position in Likes Rating for Oakland, California in Nonprofit Organization category

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When corporations take control of our water, they prioritize turning a profit, instead of access to clean, safe, affordable drinking water that we all need to survive.
Learn more in The Story of Water: Who Controls The Way We Drink?
We’re a community of problem solvers — parents, community leaders, teachers and students, people of faith, entrepreneurs, scientists and more — working to create a healthy and just world.
Join Today We launched a grassroots grants program in 2017 to serve communities working to protect fresh water resources and fight plastic pollution.
The program supports a hyper-local network of Changemakers tackling some of the most pressing social and environmental justice issues of the 21st century.
When the original Story of Stuff movie premiered in 2007, we had no idea that it would inspire a massive community of Changemakers around the world.
But tens of millions of views later, we’re united by a shared vision of a happier, healthier, and more equitable future!
Take a look back Catalog Choice is now part of The Story of Stuff Project.
Ditch the catalogs, save some trees, simplify your life.
Take this personality quiz to find out where you fit in to the Story of Change!
Together, we can build a society based on better not more, sharing not selfishness, community not division.
The Story of Stuff Project’s journey began with a 20-minute online movie about the way we make, use and throw away all the Stuff in our lives.
Five years and 40 million views later, we’re a Community of more than a million changemakers worldwide, working to build a more healthy and just planet.
We invite you to watch and share our movies, participate in our study programs and join our campaigns.
The Good Stuff features interviews with changemakers, entrepreneurs, scientists, and folks just like you who are growing Solutions in their communities.
Listen Whether you’re a teacher, a faith leader, or just somebody who is interested in learning more about how we make, use, and throw away Stuff, we offer a diverse set of curricula and resources for all ages.
Learn Our latest take on what’s happening in the world of Stuff -- what’s good, what’s not so good, and what people just like you are doing to grow Solutions in their communities.
The Story of Stuff Community is an incredible global movement of changemakers.
We amplify the stories of everyday heroes to create templates for change all over the planet.