at , Saint Albans, AL1 5AY United Kingdom
The SME video marketing company that helps you engage more effectively with your customers. Video builds trust and offers your prospects a richer experience making them more likely to buy from you. Make yourself stand out and get in touch with us
Vidshorts creates videos for small professional businesses in the South East of the UK. It's directors are Stephen Harvard-Davis and Andy Fairweather. The businesses purpose is to make video accessible to smaller businesses. One problem that we often here is that creating a video is complicated and time consuming and it's to know where to start. The good news is that we can help, from script writing through production to helping you promote your video we can help. We are also to support with video production training if you need to learn more to improve your own videos. so if your looking to market your service more effectively than text alone and exploit channels like Facebook, Youtube and Vimeo. then give us a call Stephen on 01727 838321
142 FB users likes Vidshorts, set it to 8 position in Likes Rating for Saint Albans in Small business category
Tip 4 To Create a successful videoblog: After I started taking my videoblog seriously views increased very quickly and reaching 200,000 views seems to have been achieved in a flash. I think everyone can do the same. When I decided to blog regularly I remember looking at what some others successful bloggers were doing to see how I might copy what the best were doing and avoid the worst mistakes of others. I even spoke on Skype to a couple of bloggers in the USA. The one thing I quickly decided to avoid was to film in a bedroom. A bedroom always will look like a bedroom and unless you're filming in a hotel (and should then say so) it's to be avoided...I can't take business advice seriously from a bedroom. Consider the background to your filming. Other things to avoid are poor sound and I've had a few instances of this on some of my posts but it always annoys me, as does poor lighting. But sometimes you're in a hurry and...that's not an excuse Stephen!...Poor sound as well as poor lighting and camera positioning isn't acceptable. Next week I'll tell you how to upload the 20+ page e-book on producing your own video that I'm giving away for free. Have a great weekend blog buddies!
Tip 3 to create a successful videoblog: Good branding is important to any product and a videoblog is the same. Consider using specific images, titles and spoken introductions and don't forget endings that personalise each video. Remember to use the them in every video you upload. The result will make youir video special and regular viewers will quickly get used to the format and feel comfortable with it. Good branding is helped by producing a better quality video than one that is obviously "home made". Consider using equipment such as small portable lights, a good microphone and an editing capability for the computer. DON'T PANIC! These things shouldn't cost a fortune and can be easily found on ebay. When I started I spent under £160 ($240) on such equipment. I haven't mentioned a camera in the list of equipment because an Iphone camera is great quality and just as good as an expensive one. An iphone can be used to produce videos for your blog until your enthusiasm and success prompts you to buy something more sophisticated. Another tip tomorrow and next week I'll tell you how you can get the free 20 page ebook on producing a video. Packed with ideas, tips and illustrations on creating your own video. Happy blogging, keep reading the tips and have a great day.
TIP 2 for creating a successful videoblog: The whole reason for a videoblog is to encourage people to return time and again to watch your latest upload. So once a theme has been identifies (tip one yesterday) the next step is to upload a video regularly. What is regular? A new video each month isn't enough to create an impact in the minds of viewers. Treat a videoblog in the same way as a written one. When I stared to upload a weekly video (I know one friend who did so daily) for a couple of months. Now I always try upload a minimum of a couple of new videos each month, more often if I have something important to say. I still try to upload three videos each month. Currently this brings me a new subscriber each day and a comment or email to me about some content.
Vidshorts Directors meeting today to discuss the huge interest in video and the next few months. It's obvious that companies without video as part of their marketing strategy are soon to become invisible
Did you know that Video on a website have a 41% higher click thru rate than text?
YouTube video now accounts for over 28% of all Google serches
The biggest reason that people don't buy a product or service after visiting a website is because they're short on time. Having a video reduces the time spent browsing and thus increases sales.
Filmed all morning yesterday and completed four video shorts for a company that will be uploaded onto their new website in the next few weeks. Our coffee and custard creams, togther with clever direction, always manages to make people relaxed and look natural when speaking to camera.
Tip 9 To creating a successful videoblog Build on success: When starting the blog consider it a long term project and as part of your marketing plan. Who is the blog aimed at, what aspects of business will you be addressing, how will you promote it and what expectations do you have of it?
When producing a video to promote a business it's vital that thought is given to how the watcher will be encouraged to watch to the end. A good script that introducing a variety of well thought out hooks, loops, calls to action and pitches will hugely increase the success of a promotional video. Producing a video that promotes a business well and delivers the desired result is more than running the camera and correct lighting
In the first 7 seconds a viewer will decide to continue watching or move on. That's why good scripting is so essential!
100 Million is the number of Internet users who watch online video each day. OK, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole load of them are looking to buy a service or product.
Did you know: 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo) 92 percent of mobile video viewers share videos with others. (Invodo)
Just launched a new product offering a full videoblog for six months. Perfect for direct marketing of an event, sales project or to keep people informed. Call us for details.
Tip 6 to create a successful videoblog: Whilst a good title and a description of the video (see tip 5) will capture a viewer's interest they often need to be discovered the video first. This is often only done when search engines identify the video. Having key words that propel the video into the "Recommended" list is an essential step, particularly in the early days. Once the blog has been discovered by an audience you will find that it will begin to have it's own traction but even then a good title, coupled with description and keywords will still be important. Consider all the keywords words that best describe the content. I also look at popular keywords being used on the internet and include those if relevant. If a particular video doesn't have the views that I might expect I will often change or add key words to see if that improves the number of views. Happy videobloging and details of FREE E-book with tomorrow's tip
Tip 5 To create a successful Videonlog: No-one will watch a video unless they click on the play button. This is the first call to action the videoblogger needs to plan for and most people will press "play" based on their interest in the title. Pictures of cute pets, children are the other reasons to press play! A boring title will generally result in poor views. Structure the title so that it poses a question (with the promise of an answer in the video) or make a surprising statement. However, I tend to avoid "How to..." titles as these tend not to work for me. Remember that if a film isn't being watched it's possible to change the title even after it's been uploaded onto YouTube. Go you Video Manager and then edit.
Have you included video into your marketing plan. If not then you might be handing a competitor an unfair advantage. www.vidshorts.com
When considering your marketing plan for 2015, it's worth considering video. My videoblog this last year generated 79,000 views, delivered an additional 274 subscribers, and people have watched over 203,000 minutes of me giving business advice. and it's generated clients and income CONSIDER WHAT A VIDEOBLOG COULD DO FOR YOUR BUSINESS? It's easier and more cost effective to create than you think!
Did you know that Vidshorts have a specific product that allows your business to upload a new video onto your website each month for a whole year? It maintains interest in your products and people return to your website time and time again to find out what's new. Contact us for details
Filming two promotional films for a client in Harlow today. Video is the new way to promote your business when decisions to buy a product are made in under a minute!
Many people understand how Video is important for a website to look fresh and vibrant but too often when commissioning a video fail to ask how best to design and utilise the end result. It's an essential part of the pre-filming process we undertake with our clients.
This past thirty days over 12,000 people watched a film on my video blog and it generated a number of contacts. If you would like to learn how your business could be reaching this number of prospects contact us at Vidshorts.
I listened to a business owner yesterday who told me "Video is the future for business communication". He told the group at the networking meeting that he intended to communicate with customers and staff and wanted to produce one video a month. He asked my advice on the type of camera he thought would do the job, the editing suite we use at Vidshorts and if good sound was important to the finished product. He intention was to create the script, storyboard the film, film it, sound check, edit and upload each film himself with the help of a couple of employees. (None have film experience and intended to learn on the job). I asked what his business did to be told, "Consultancy specialising in making business process easy and efficient". I laughed and passed him a vidshorts card and told him that Vidshorts could deliver a video each month for a fraction of the time, energy or cost he proposed expending.
We're constantly being asked how a business can make the best use of video in a website. Here are some of our suggestions we make to our clients on adding video to your marketing mix and leap frog the competition in the page one results and visibility. The first thing to reiterate is when you create a video, people can see your facial expression and hear the passion in your voice. You can demonstrate how your product works or how to get more out of a product or service they’re already using. You can include imagery to illustrate your point, include music to inspire and words to persuade. Planning the video and the results you're looking for is a vital step and not one to be hurried or left to the last minute. Secondly include buttons within your video that will take visitors directly to your website or squeeze page. That’s an incredibly powerful way of driving engaged prospects to an opt-in page! Thirdly once your video has been uploaded to YouTube or Vimeo embed it back into your blog. But don’t stop there, promote it (driving traffic) from Facebook, LinkedIn, Twitter, Pinterest, Google, not forgetting your email newsletter, your podcast and any other social media channel you use. Contact us if you would like more information on driving more traffic to your website via video