at 8 Locations Throughout Texas - Austin, Dallas, Houston, San Antonio and Southlake!,
Specialty retailer stocking high quality outdoor apparel, innovative gear & accessories, books, shoes & nature-oriented gifts and toys. Check out our Facebook Shop for featured items, our site for further selection and our stores for the full experience!
Outfitting Texans since 1970 for Adventure, Travel & Fun!
33988 FB users likes Whole Earth Provision Co., set it to 1 position in Likes Rating for Austin, Texas in Retail Company category
Whole Earth Provision Co. was conceived in Dallas in the Spring of 1970 by Jack and Linda Jones who were living and working in the big ‘D’ after graduating from The University of Texas at Austin.
Jack and Linda began discussing with their friends the possibility of starting a store based on the philosophy and concepts of the recently published Whole Earth Catalog .
The Whole Earth Catalog was a revolutionary publication that flourished in the 1960s into the early 1980s.
For an item to be included in the Catalog, it had to meet four criteria: useful as a tool, relevant to independent education, high quality and/or low cost and easily available by mail.
Jack and Linda, with the help of their friends, family and four early part time partners made that dream a reality by opening a store, Whole Earth Provision Co., based on the ideals and products found in the Whole Earth Catalog.
Within a matter of months, Jack and Linda returned to Austin, found a space in Bluebonnet Plaza on 24th Street near the University of Texas campus, brought in supplies and merchandise and opened the first Whole Earth store.
The original inventory included flour mills, oil lamps, massage oils, camp soap (bottled and supplied by Jack’s brother Joe) and lots of how-to books – titles selected from the Whole Earth Catalog .
Whole Earth quickly added outdoor gear to the mix of merchandise.
Whole Earth Provision Co. strives to offer clothing, footwear and gear of all kinds that complement and enhance your life at home, work, and school, on the trail, and traveling near and far.
Our almost 50 years in business shows in our stores and online.
You’ll find our merchandise is carefully chosen with quality, practicality and innovation in mind, based on our many years of experience using and selling iconic and classic brands, as well as introducing new brands and items worthy of your attention.
Whole Earth is a family owned business based in Texas with seven stores in four cities: Austin, Dallas, Houston and San Antonio.
Our stores are filled with exciting and eclectic merchandise displayed in a fun, laid back environment with our knowledgeable and friendly sales staff at hand ready to offer information or advice should you need it.
A Whole Earth store is much more than just a shopping destination, it’s a fun experience.
Over the years Whole Earth has supported Texas State Parks, The Nature Conservancy, Audubon Texas, Hill Country Conservancy, Friends of Enchanted Rock, Big Bend Conservancy and many other non-profits large and small working to preserve and restore the environment.
Our earlier product mix has expanded to the point where we are sometimes hard- pressed to define what Whole Earth is to the public.
A store with an unusual mix of technical and casual clothing and footwear?
A store with a sense of humor?
Today’s Whole Earth Provision Co. has come a long way since its early Austin/ Whole Earth Catalog beginnings, but some things remain the same.